How To Obtain Sponsorship For An Event
Whether you plan to stage a small-scale event or an extravaganza, finding a sponsor can be incredibly beneficial.
Hosting events is a great way to drive sales, promote your brand, and get your name out there, but it can come at a cost. Getting sponsors on board can help to cover your costs and give you a much better chance of generating profits.
If you’re working on plans, and you’re wondering how to obtain sponsorship for an event, this guide should come in handy.
Finding The Right Match
When you’re searching for a prospective sponsor, it’s crucial to choose a partner that is relevant to the type of event, your brand, and your target audience. If a business isn’t the right match for you, you might find it very difficult to persuade them to get involved.
Remember that the arrangement should be mutually beneficial. Think about your target market and demographic and your brand message and ethos, and look for a sponsor that has similar values and a shared interest in the market.
Approaching Suitable Sponsors
If you’ve got an idea of which individuals or businesses you’d like to approach about your event, think carefully about how you’re going to contact them. Email is the preferred method of communication for many people these days, but bear in mind that the people you’re hoping to contact may receive hundreds of messages every day.
Make sure your subject line is intriguing and appealing, introduce yourself and then get to the point. Provide an overview of the event, and ask for a phone call or a meeting to chat about the great opportunity in further detail.
If you have any links to that person through business or personal contacts, explain how you know of them. This can help to break the ice, and it may increase your chances of getting to the next stage.
Creating A Sponsorship Proposal
Once you have some potential sponsors in mind and you’ve opened the channels of communication, the next step is to draw up a proposal.
In many cases, you will have the opportunity to talk to brand representatives and pitch your idea, but it’s always beneficial to have a written proposal ready to summarise key points, clarify information that may not have been clear in your presentation and outline the main benefits, costs and package details. Keep your proposal short and make it punchy.
Outlining The Benefits Of Event Sponsorship
Hosting events is a great way of promoting your business, but it also offers other companies a chance to enjoy a moment in the spotlight. If you’re looking for sponsors, it’s vital that you’re able to sell your event and the incredible benefits of getting involved with it.
The sponsor will want to know what they’re going to get out of it, and why they should choose you over other businesses vying for their attention.
Sponsoring events offers many potential advantages for businesses, including:
- Extending their reach and potentially connecting with a wider audience
- Marketing their brand
- Enhancing their reputation and investing in corporate and social responsibility
If you’re pitching to a business or you’re submitting a proposal, make sure you highlight the benefits and ensure you’re enthusiastic and passionate about the event and also the prospect of working with that brand. A good example of this is this article that talks about how sponsorship has helped grow the rugby league in the UK.
If, after reading your proposal, they are interested in sponsoring your event, you will be expected to work with your sponsor to form a corporate sponsorship agreement.
Event Sponsorship Is In Place – What Next?
So, if you have been lucky enough to obtain the sponsorship that you were after, what do you do next? Well, you should get in touch with an events management company like Virtual Events.
We offer a range of live event production services, including bespoke corporate event planning, which you can read more about here: https://www.virtual-events.co.uk/corporate-parties/.
If you’re hoping to organise an event, and you’re on the hunt for a suitable sponsor or sponsorship packages, hopefully, these tips will enable you to find a perfect match.
If you would like more information on the types of sponsors available, sponsorship opportunities or event management in general, then get in touch with our team today on 0118 327 3910.